references/output-template.md
# Output Template
Format the final landing page copy using this structure.
```
LANDING PAGE COPY
Product/Service: [Name]
Framework: [PAS/AIDA/StoryBrand]
========================================
HERO SECTION
========================================
Headline: [Powerful 10-word value proposition]
Subheadline: [2-sentence expansion]
CTA Button: "[Action-oriented text]"
Trust Bar: [Social proof element]
========================================
PROBLEM SECTION
========================================
[Problem description with emotional resonance]
========================================
SOLUTION SECTION
========================================
[How the product solves it]
Feature 1: [Benefit-focused description]
Feature 2: [Benefit-focused description]
Feature 3: [Benefit-focused description]
========================================
HOW IT WORKS
========================================
Step 1: [Simple action]
Step 2: [Simple action]
Step 3: [Simple action]
========================================
SOCIAL PROOF
========================================
[Testimonial quotes with attribution]
========================================
FAQ
========================================
Q: [Common objection]
A: [Clear, confident answer]
========================================
FINAL CTA
========================================
[Urgency/scarcity element]
[Risk reversal]
Button: "[Action text]"
========================================
OPTIMIZATION NOTES
========================================
A/B Test Ideas:
- [Headline variation]
- [CTA variation]
Conversion Tips:
- [Specific recommendation]
```
SKILL.md
---
name: landing-page-copywriter
description: Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
---
# Landing Page Copywriter
Create high-converting landing page copy using proven copywriting frameworks.
## Instructions
Follow this workflow to produce landing page copy or marketing website content.
1. **Gather product/service information**. Determine:
- The product or service being sold
- The target audience
- The problem it solves
- The competitive advantage (what makes it unique)
- The action visitors should take
- Available social proof, testimonials, or data points
2. **Choose a copywriting framework**.
**PAS (Problem-Agitate-Solution)**:
- Identify the pain point
- Amplify the consequences
- Present the solution
**AIDA (Attention-Interest-Desire-Action)**:
- Grab attention with a bold claim
- Build interest with details
- Create desire with benefits
- Prompt action with a CTA
**StoryBrand**:
- The hero (customer) has a problem
- Meets a guide (the brand)
- Who gives them a plan
- Calls them to action
- That results in success or avoids failure
3. **Generate landing page sections**.
**Hero section**:
- Headline (value proposition in 10 words or less)
- Subheadline (expand on the value)
- Primary CTA button text
- Trust indicators (used by X companies, Y reviews)
**Problem section**:
- Identify the pain point the audience feels
- Use emotional language
- Include 2-3 specific scenarios
**Solution section**:
- Explain how the product solves the problem
- Cover 3-5 key features with benefit-focused descriptions
- State why it beats alternatives
**How it works**:
- Lay out 3-4 simple steps
- Give each step an icon concept and a description
- End with a CTA
**Social proof**:
- Structure testimonials (quote + name + role + company)
- Include a case study snippet
- Add trust badges or metrics
**Pricing/plans** (if applicable):
- Provide a feature comparison
- Highlight the recommended plan
- Add money-back guarantee copy
**FAQ**:
- Address 5-7 common objections
- Give clear, confident answers
**Final CTA**:
- Add an urgency or scarcity element
- Include risk reversal (guarantee)
- Write button text that reinforces value
4. **Format the output** using the template in [references/output-template.md](references/output-template.md).
5. **Apply copywriting best practices**:
- Use active voice, present tense
- Focus on benefits, not features
- Include specific numbers and data
- Address objections directly
- Create urgency without being pushy
- Use power words (proven, guaranteed, instant, effortless)
- Keep sentences short and scannable
- Use "you" language (customer-focused)
- Include multiple CTAs throughout the page
6. **Apply CTA button best practices**:
- Start with an action verb
- Be specific about the outcome
- Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
- Create urgency ("Get Instant Access")
- Avoid generic text ("Submit", "Click Here")
## Example Triggers
- "Write landing page copy for a B2B SaaS tool"
- "Create sales page content using PAS framework"
- "Generate hero section copy for my product"
- "Write conversion-optimized CTAs"
- "Help me with landing page headlines"
## Output Quality
Ensure all copy:
- Leads with value, not features
- Addresses target audience pain points
- Uses emotional and logical appeals
- Has clear, compelling CTAs
- Includes social proof elements
- Handles objections proactively
- Creates urgency appropriately
- Is scannable and easy to read
- Uses proven copywriting frameworks
- Follows conversion optimization best practices
Generate professional, high-converting landing page copy that turns visitors into customers.