references/feedback-log.md
# Keyword Research Feedback Log
## How to Use This File
After launching products, log what actually happened. I'll use this to improve future research.
---
## Feedback Template
```
### [Date] - [Product/Keyword]
**Keyword researched:**
**What I predicted:** (high/medium/low potential)
**Actual result:** (sales in first 30 days)
**Verdict:** ✅ Good call / ❌ Missed / 🤷 Inconclusive
**Lesson learned:**
```
---
## Logged Feedback
### 2026-01-XX - Holy Week Study Cards
**Keyword researched:** lds holy week study cards
**What I predicted:** High potential (low competition, specific need)
**Actual result:** Strong seller, 7%+ conversion
**Verdict:** ✅ Good call
**Lesson learned:** Specific curriculum-aligned products outperform generic
---
*Add new feedback entries above this line*
references/lds-keywords.md
# LDS Keyword Database
## Proven High-Performers
### Easter (Feb-April)
| Keyword | Competition | Notes |
|---------|-------------|-------|
| lds easter printable | Medium | Broad, good volume |
| he is risen lds | Medium | Evergreen + seasonal |
| holy week study cards | Low | 7%+ conversion! TOP PERFORMER |
| lds easter wall art | Low | Less saturated |
| easter scripture cards | Medium | Family activity product |
| lds easter handout | Medium | Primary teachers buying |
| christ centered easter | Medium | Good for bundles |
| lds easter activity kids | Low | Specific audience |
| resurrection printable lds | Low | Good long-tail |
### General Conference (March-April, Sept-October)
| Keyword | Competition | Notes |
|---------|-------------|-------|
| lds general conference | High | Peaks April/October |
| conference bingo lds | Medium | EASY WIN - quick to make |
| conference activity packet | Medium | Bundles sell well |
| lds prophet quotes | Lower | Evergreen after conference |
| general conference 2026 | Low | Time-specific |
| think celestial print | Low | Trending quote |
| russell nelson quotes | Medium | Evergreen |
| conference notes printable | Medium | Multiple ages |
### Girls Camp (May-July)
| Keyword | Competition | Notes |
|---------|-------------|-------|
| lds girls camp printable | Medium | LESS SATURATED |
| young women camp | Lower | Great opportunity |
| girls camp planner | Lower | Higher price point |
| camp devotional cards | Lower | Unique product type |
| 2026 youth theme | Medium | "Walk With Me" |
| lds camp bundle | Low | Bundle opportunity |
| girls camp awards | Low | Leaders need these |
### Evergreen (Year-Round)
| Keyword | Competition | Notes |
|---------|-------------|-------|
| lds baptism printable | Medium | 8-year-olds year-round |
| lds temple print | High | Popular but competitive |
| come follow me 2026 | Medium | Curriculum-based |
| lds wall art | High | Very competitive |
| primary printable lds | Medium | Teacher market |
| relief society printable | Low | Underserved! |
| lds home decor | High | Broad term |
| scripture art lds | Medium | Good for prints |
## Seasonal Calendar
| Month | Peak Keywords |
|-------|---------------|
| Jan | come follow me, new year, new beginnings |
| Feb | valentine lds, love scriptures |
| Mar-Apr | easter, conference, general conference |
| May | mother's day lds, primary, girls camp prep |
| Jun-Jul | girls camp, youth conference, trek |
| Aug | back to school, seminary, primary program |
| Sep-Oct | fall conference, thanksgiving lds |
| Nov-Dec | christmas lds, nativity, advent, light the world |
## Keyword Modifiers That Work
**Add to base keyword:**
- printable
- digital download
- instant download
- pdf
- wall art
- home decor
- gift
- bundle
- kids
- primary
- young women
- relief society
- 2026
## Tags Template (13 Tags)
```
1. [primary keyword] printable
2. [primary keyword] digital download
3. lds [product type]
4. [seasonal keyword]
5. instant download
6. lds home decor
7. [audience] printable (primary/yw/rs)
8. [specific use case]
9. lds gift
10. [style descriptor] lds art
11. [related keyword]
12. [long-tail variant]
13. digital download
```
SKILL.md
---
name: etsy-keyword-research
description: Deep Etsy keyword research for digital products. Use when researching keywords for Etsy listings, finding profitable niches, analyzing search volume and competition, or optimizing listing tags. Produces actionable keyword lists with search volume estimates, competition scores, and strategic recommendations.
---
# Etsy Keyword Research
## Overview
This skill provides systematic keyword research for Etsy digital product listings. It goes beyond basic keyword suggestions to analyze profitability, competition, and strategic fit.
## Research Process
### Step 1: Gather Seed Keywords
Start with the product category and brainstorm seed keywords:
```
Product: [what they're selling]
Niche: [specific market, e.g., "LDS", "Christian", "boho"]
Format: [printable, digital download, template, etc.]
Use case: [wall art, activity, planner, etc.]
Audience: [who buys this - teachers, moms, etc.]
```
### Step 2: Expand Keywords Using Etsy Autocomplete
Use browser to search Etsy and capture autocomplete suggestions:
1. Go to etsy.com
2. Type seed keyword + each letter a-z
3. Record all autocomplete suggestions
4. These are REAL searches people make
**Example for "lds easter":**
- lds easter printable
- lds easter cards
- lds easter activity
- lds easter wall art
- lds easter coloring
- etc.
### Step 3: Analyze Competition
For each promising keyword, search Etsy and analyze:
| Metric | How to Find | What's Good |
|--------|-------------|-------------|
| **Results count** | Top of search page | <10K = low competition |
| **Top seller prices** | First page listings | Match or undercut |
| **Review counts** | First page listings | <100 reviews = beatable |
| **Listing quality** | Visual inspection | Poor photos = opportunity |
| **Bestseller badges** | Look for badges | Few badges = opportunity |
### Step 4: Estimate Demand
Demand signals to look for:
1. **Autocomplete ranking** - Higher = more searches
2. **Number of results** - More results = proven demand
3. **Bestseller badges** - Badges = sales happening
4. **Review velocity** - Recent reviews = active buyers
5. **Seasonal trends** - Check if keyword is seasonal
### Step 5: Score Keywords
Rate each keyword on a 1-5 scale:
| Factor | 1 (Bad) | 5 (Great) |
|--------|---------|-----------|
| **Demand** | No autocomplete | Top autocomplete |
| **Competition** | >50K results, big sellers | <5K results, small sellers |
| **Relevance** | Tangential fit | Perfect match |
| **Profit potential** | Race to bottom pricing | Premium pricing possible |
**Priority Score = (Demand + Relevance) - Competition + Profit**
### Step 6: Organize Output
Deliver keywords in this format:
```markdown
## 🎯 Primary Keywords (Use in Title)
| Keyword | Competition | Demand | Priority |
|---------|-------------|--------|----------|
| [keyword] | Low/Med/High | Low/Med/High | 🔥/✓/○ |
## 📝 Secondary Keywords (Use in Tags)
[List of 20-30 keywords organized by theme]
## 🚫 Keywords to Avoid
[Keywords that look good but have issues - explain why]
## 💡 Keyword Gaps Found
[Opportunities where demand exists but supply is weak]
## 📋 Recommended Tag Set (13 tags)
1. [primary keyword]
2. [secondary keyword]
...
13. [long-tail keyword]
```
## Tools & Methods
### Everbee (if available)
- Chrome extension for Etsy analytics
- Shows estimated monthly searches
- Shows estimated revenue per listing
- Use for validation, not primary research
### Manual Research (always do this)
- Etsy autocomplete (free, real data)
- Etsy search results count
- Competitor listing analysis
- Review reading for buyer language
### Browser-Based Research
Use browser tool to:
1. Search Etsy for keywords
2. Capture autocomplete suggestions
3. Analyze first-page listings
4. Check competitor tags (view page source or listing details)
## Common Mistakes to Avoid
1. **Trusting tools blindly** - Tools estimate; manual research validates
2. **Ignoring long-tail** - "lds easter printable for kids" beats "easter printable"
3. **Keyword stuffing** - 13 relevant tags > 13 random tags
4. **Copying competitors exactly** - Find gaps they missed
5. **Ignoring seasonality** - Easter keywords tank after April
## Output Checklist
Every keyword research deliverable must include:
- [ ] 5-10 primary keywords (title-worthy)
- [ ] 20-30 secondary keywords (tag-worthy)
- [ ] Competition analysis for top keywords
- [ ] Recommended 13-tag set ready to copy/paste
- [ ] Keywords to avoid with reasons
- [ ] Gap opportunities identified
- [ ] Seasonal considerations noted
## Learning Loop
**Before starting research:**
1. Check `references/feedback-log.md` for past learnings
2. Check `references/lds-keywords.md` for proven performers
3. Apply lessons from previous research
**After products launch (30 days later):**
1. Log results in `references/feedback-log.md`
2. Update `references/lds-keywords.md` with new proven keywords
3. Note any patterns that worked/failed
## Reference Files
- `references/lds-keywords.md` - Proven LDS keyword database (update with winners)
- `references/feedback-log.md` - Track predictions vs. actual results