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<header><h1>Logo Reference Library <span class="meta">— for studying patterns; all marks are trademarks of their owners. Never copy.</span></h1>
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<input id="q" placeholder="search name / subject / note" size="26">
<select id="type"><option value="">all mark types</option></select>
<select id="tech"><option value="">all techniques</option></select>
<select id="geo"><option value="">all geometry</option></select>
<select id="ind"><option value="">all industries</option></select>
<select id="fam"><option value="">all colour families</option></select>
<label><input type="checkbox" id="ex"> exemplary only</label>
<label><input type="checkbox" id="icon"> icons only</label>
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const DATA = [{"file": "100tb.svg", "brand": "100tb", "mark_type": "wordmark", "symbol_type": null, "subject": "numerals 100 with 00 as infinity loop", "techniques": ["infinity-loop", "ligature", "letter-substitution"], "geometry": [], "industry": "hosting-cdn", "exemplary": true, "note": "Double zero turned into infinity loop within the numerals", "n_colors": 2, "primary_family": "blue", "aspect_class": "horizontal"}, {"file": "500px.svg", "brand": "500px", "mark_type": "wordmark", "symbol_type": null, "subject": "thin geometric name with superscript px", "techniques": [], "geometry": [], "industry": "design-creative", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "mono", "aspect_class": "horizontal"}, {"file": "active-campaign-icon.svg", "brand": "active-campaign", "mark_type": "abstract", "symbol_type": null, "subject": "bold chevron arrow pointing right", "techniques": ["arrow"], "geometry": ["freeform"], "industry": "marketing-analytics", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "tall"}, {"file": "active-campaign.svg", "brand": "active-campaign", "mark_type": "combination", "symbol_type": "abstract", "subject": "camel-case name with trailing chevron", "techniques": ["arrow"], "geometry": [], "industry": "marketing-analytics", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "extra-wide"}, {"file": "adonisjs-icon.svg", "brand": "adonisjs", "mark_type": "letterform", "symbol_type": null, "subject": "rounded letter A in rounded square", "techniques": ["containment", "negative-space"], "geometry": ["rounded-square", "triangle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "square"}, {"file": "adonisjs.svg", "brand": "adonisjs", "mark_type": "combination", "symbol_type": "letterform", "subject": "rounded A tile beside lowercase name", "techniques": ["containment", "negative-space"], "geometry": ["rounded-square"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "horizontal"}, {"file": "adroll.svg", "brand": "adroll", "mark_type": "combination", "symbol_type": "abstract", "subject": "curled hook shape beside bold name", "techniques": [], "geometry": ["organic"], "industry": "marketing-analytics", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "blue", "aspect_class": "extra-wide"}, {"file": "adyen.svg", "brand": "adyen", "mark_type": "wordmark", "symbol_type": null, "subject": "custom squared lowercase green name", "techniques": [], "geometry": [], "industry": "payments-fintech", "exemplary": true, "note": "Fully custom squared letterforms make a plain name unmistakable", "n_colors": 1, "primary_family": "green", "aspect_class": "horizontal"}, {"file": "aerospike-icon.svg", "brand": "aerospike", "mark_type": "letterform", "symbol_type": null, "subject": "sideways letter A in red square", "techniques": ["containment", "letter-substitution"], "geometry": ["square", "triangle"], "industry": "database-data", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "red", "aspect_class": "square"}, {"file": "aerospike.svg", "brand": "aerospike", "mark_type": "emblem", "symbol_type": null, "subject": "spaced name in red bar with rotated A", "techniques": ["containment", "letter-substitution"], "geometry": ["square"], "industry": "database-data", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "red", "aspect_class": "extra-wide"}, {"file": "airbnb.svg", "brand": "airbnb", "mark_type": "abstract", "symbol_type": null, "subject": "Belo loop merging pin, heart and A", "techniques": ["line-monoline", "hidden-meaning", "mirror-symmetry"], "geometry": ["organic"], "industry": "travel-transport", "exemplary": true, "note": "Single monoline loop encodes location, love and the letter A", "n_colors": 1, "primary_family": "red", "aspect_class": "square"}, {"file": "airbrake.svg", "brand": "airbrake", "mark_type": "wordmark", "symbol_type": null, "subject": "bold name with orange-yellow gradient", "techniques": ["gradient"], "geometry": [], "industry": "testing-monitoring", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "orange", "aspect_class": "extra-wide"}, {"file": "airflow.svg", "brand": "airflow", "mark_type": "abstract", "symbol_type": null, "subject": "multicolor pinwheel of four blades", "techniques": ["radial-symmetry", "color-segments"], "geometry": ["radial"], "industry": "database-data", "exemplary": false, "note": "", "n_colors": 25, "primary_family": "multi", "aspect_class": "square"}, {"file": "airtable.svg", "brand": "airtable", "mark_type": "abstract", "symbol_type": null, "subject": "isometric box shapes in three colors", "techniques": ["isometric-3d", "color-segments"], "geometry": ["diamond", "freeform"], "industry": "productivity-collaboration", "exemplary": false, "note": "", "n_colors": 4, "primary_family": "multi", "aspect_class": "square"}, {"file": "akamai.svg", "brand": "akamai", "mark_type": "combination", "symbol_type": "abstract", "subject": "wave swoosh arc beside italic name", "techniques": ["motion-lines", "gradient"], "geometry": ["organic"], "industry": "hosting-cdn", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "multi", "aspect_class": "wide"}, {"file": "akka.svg", "brand": "akka", "mark_type": "abstract", "symbol_type": null, "subject": "two-tone swooping mountain-like fin shape", "techniques": ["dimensional-shading"], "geometry": ["organic"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "cyan", "aspect_class": "wide"}, {"file": "alfresco.svg", "brand": "alfresco", "mark_type": "abstract", "symbol_type": null, "subject": "flower-like radial petal pinwheel", "techniques": ["radial-symmetry", "color-segments", "overlap-transparency"], "geometry": ["radial", "organic"], "industry": "productivity-collaboration", "exemplary": false, "note": "", "n_colors": 6, "primary_family": "multi", "aspect_class": "square"}, {"file": "algolia.svg", "brand": "algolia", "mark_type": "combination", "symbol_type": "pictorial", "subject": "stopwatch tile beside lowercase name", "techniques": ["containment", "negative-space"], "geometry": ["rounded-square", "circle"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "blue", "aspect_class": "horizontal"}, {"file": "alpinejs-icon.svg", "brand": "alpinejs", "mark_type": "abstract", "symbol_type": null, "subject": "dark parallelogram beside light diamond", "techniques": [], "geometry": ["diamond"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "multi", "aspect_class": "wide"}, {"file": "alpinejs.svg", "brand": "alpinejs", "mark_type": "combination", "symbol_type": "abstract", "subject": "two diamond shapes beside bold name", "techniques": [], "geometry": ["diamond"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "multi", "aspect_class": "extra-wide"}, {"file": "altair.svg", "brand": "altair", "mark_type": "abstract", "symbol_type": null, "subject": "triangle inside hexagon with node dots", "techniques": ["geometric-construction", "line-monoline"], "geometry": ["hexagon", "triangle"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 3, "primary_family": "multi", "aspect_class": "square"}, {"file": "amazon-chime.svg", "brand": "amazon-chime", "mark_type": "abstract", "symbol_type": null, "subject": "radial ring of angular teal blades", "techniques": ["radial-symmetry", "modular-repetition", "dimensional-shading"], "geometry": ["radial"], "industry": "social-communication", "exemplary": false, "note": "", "n_colors": 3, "primary_family": "cyan", "aspect_class": "square"}, {"file": "amazon-connect.svg", "brand": "amazon-connect", "mark_type": "pictorial", "symbol_type": null, "subject": "cloud speech bubble with nodes in circle", "techniques": ["line-monoline", "speech-bubble", "motion-lines", "containment"], "geometry": ["circle"], "industry": "social-communication", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "green", "aspect_class": "square"}, {"file": "amex.svg", "brand": "amex", "mark_type": "emblem", "symbol_type": null, "subject": "outlined name inside blue square", "techniques": ["containment", "gradient"], "geometry": ["square"], "industry": "payments-fintech", "exemplary": false, "note": "", "n_colors": 6, "primary_family": "blue", "aspect_class": "square"}, {"file": "amp-icon.svg", "brand": "amp", "mark_type": "pictorial", "symbol_type": null, "subject": "lightning bolt in blue circle", "techniques": ["containment", "negative-space"], "geometry": ["circle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "square"}, {"file": "amp.svg", "brand": "amp", "mark_type": "combination", "symbol_type": "pictorial", "subject": "bolt circle beside bold uppercase AMP", "techniques": ["containment", "negative-space"], "geometry": ["circle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "blue", "aspect_class": "horizontal"}, {"file": "ampersand.svg", "brand": "ampersand", "mark_type": "letterform", "symbol_type": null, "subject": "shaded magenta ampersand glyph", "techniques": ["dimensional-shading"], "geometry": ["organic"], "industry": "other", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "pink", "aspect_class": "square"}, {"file": "amplication-icon.svg", "brand": "amplication", "mark_type": "abstract", "symbol_type": null, "subject": "split arch of half-circle and bar", "techniques": ["negative-space", "geometric-construction"], "geometry": ["circle", "square"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "purple", "aspect_class": "square"}, {"file": "amplication.svg", "brand": "amplication", "mark_type": "combination", "symbol_type": "abstract", "subject": "split arch beside lowercase name", "techniques": ["negative-space", "geometric-construction"], "geometry": ["circle"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "purple", "aspect_class": "extra-wide"}, {"file": "amplitude-icon.svg", "brand": "amplitude", "mark_type": "letterform", "symbol_type": null, "subject": "monoline A with wave in circle", "techniques": ["containment", "line-monoline", "hidden-meaning"], "geometry": ["circle"], "industry": "marketing-analytics", "exemplary": true, "note": "A doubles as a sound wave: letter and meaning in one stroke", "n_colors": 1, "primary_family": "blue", "aspect_class": "square"}, {"file": "amplitude.svg", "brand": "amplitude", "mark_type": "combination", "symbol_type": "letterform", "subject": "A-wave circle beside bold name", "techniques": ["containment", "line-monoline", "hidden-meaning"], "geometry": ["circle"], "industry": "marketing-analytics", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "extra-wide"}, {"file": "android-icon.svg", "brand": "android", "mark_type": "mascot", "symbol_type": null, "subject": "green robot with antennae and eyes", "techniques": ["modular-repetition", "mirror-symmetry"], "geometry": ["circle", "rounded-square"], "industry": "os-platform", "exemplary": true, "note": "Character built from simple rounded primitives, instantly readable", "n_colors": 2, "primary_family": "green", "aspect_class": "square"}, {"file": "android.svg", "brand": "android", "mark_type": "wordmark", "symbol_type": null, "subject": "rounded lowercase green name", "techniques": [], "geometry": [], "industry": "os-platform", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "green", "aspect_class": "extra-wide"}, {"file": "angellist.svg", "brand": "angellist", "mark_type": "pictorial", "symbol_type": null, "subject": "peace-sign victory hand outline", "techniques": ["line-monoline", "hand-drawn"], "geometry": ["organic"], "industry": "finance-banking", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "mono", "aspect_class": "tall"}, {"file": "angular-icon.svg", "brand": "angular", "mark_type": "letterform", "symbol_type": null, "subject": "white A inside red shield", "techniques": ["containment", "dimensional-shading", "mirror-symmetry"], "geometry": ["shield", "triangle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 3, "primary_family": "red", "aspect_class": "square"}, {"file": "angular.svg", "brand": "angular", "mark_type": "combination", "symbol_type": "letterform", "subject": "shield A replacing first letter of name", "techniques": ["containment", "letter-substitution"], "geometry": ["shield"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 3, "primary_family": "red", "aspect_class": "horizontal"}, {"file": "ansible.svg", "brand": "ansible", "mark_type": "combination", "symbol_type": "letterform", "subject": "A in black circle above spaced name", "techniques": ["containment"], "geometry": ["circle"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "mono", "aspect_class": "square"}, {"file": "ant-design.svg", "brand": "ant-design", "mark_type": "abstract", "symbol_type": null, "subject": "diamond outline with dot and chevron", "techniques": ["gradient", "arrow", "bracket-code"], "geometry": ["diamond", "circle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 9, "primary_family": "multi", "aspect_class": "square"}, {"file": "apache-camel.svg", "brand": "apache-camel", "mark_type": "pictorial", "symbol_type": null, "subject": "camel silhouette in orange circle", "techniques": ["negative-space", "containment", "gradient"], "geometry": ["circle"], "industry": "framework-library", "exemplary": true, "note": "Camel carved from circle with confident negative space", "n_colors": 6, "primary_family": "multi", "aspect_class": "square"}, {"file": "apache.svg", "brand": "apache", "mark_type": "pictorial", "symbol_type": null, "subject": "gradient red-orange feather", "techniques": ["gradient"], "geometry": ["organic"], "industry": "open-source-community", "exemplary": false, "note": "", "n_colors": 10, "primary_family": "multi", "aspect_class": "tall"}, {"file": "apache_cloudstack.svg", "brand": "apache_cloudstack", "mark_type": "mascot", "symbol_type": null, "subject": "cartoon monkey sitting on cloud", "techniques": ["hand-drawn"], "geometry": ["organic"], "industry": "cloud-infrastructure", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "blue", "aspect_class": "square"}, {"file": "apiary.svg", "brand": "apiary", "mark_type": "abstract", "symbol_type": null, "subject": "isometric cubes forming a Y", "techniques": ["isometric-3d", "color-segments", "dimensional-shading"], "geometry": ["hexagon"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 9, "primary_family": "multi", "aspect_class": "square"}, {"file": "apollostack.svg", "brand": "apollostack", "mark_type": "letterform", "symbol_type": null, "subject": "A inside orbit ring with dot", "techniques": ["containment", "line-monoline"], "geometry": ["circle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "square"}, {"file": "apostrophe.svg", "brand": "apostrophe", "mark_type": "abstract", "symbol_type": null, "subject": "outlined square circle triangle in tile", "techniques": ["gradient", "containment", "line-monoline"], "geometry": ["rounded-square", "circle", "triangle"], "industry": "framework-library", "exemplary": false, "note": "", "n_colors": 7, "primary_family": "multi", "aspect_class": "square"}, {"file": "appbaseio-icon.svg", "brand": "appbaseio", "mark_type": "abstract", "symbol_type": null, "subject": "connected node graph inside circle", "techniques": ["containment", "line-monoline"], "geometry": ["circle"], "industry": "database-data", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "square"}, {"file": "appbaseio.svg", "brand": "appbaseio", "mark_type": "combination", "symbol_type": "abstract", "subject": "node circle beside thin lowercase name", "techniques": ["containment", "line-monoline"], "geometry": ["circle"], "industry": "database-data", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "extra-wide"}, {"file": "appcircle-icon.svg", "brand": "appcircle", "mark_type": "letterform", "symbol_type": null, "subject": "orange rounded A with circle hole", "techniques": ["negative-space"], "geometry": ["triangle", "circle"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "orange", "aspect_class": "square"}, {"file": "appcircle.svg", "brand": "appcircle", "mark_type": "combination", "symbol_type": "letterform", "subject": "small A icon with white lowercase name", "techniques": ["negative-space"], "geometry": ["circle"], "industry": "developer-tools", "exemplary": false, "note": "Wordmark is white, only visible on dark backgrounds", "n_colors": 2, "primary_family": "orange", "aspect_class": "extra-wide"}, {"file": "appcode.svg", "brand": "appcode", "mark_type": "lettermark", "symbol_type": null, "subject": "AC in black square over gradient shapes", "techniques": ["containment", "gradient", "overlap-transparency"], "geometry": ["square"], "industry": "developer-tools", "exemplary": false, "note": "", "n_colors": 5, "primary_family": "multi", "aspect_class": "square"}, {"file": "appdynamics.svg", "brand": "appdynamics", "mark_type": "letterform", "symbol_type": null, "subject": "chevron A in green square", "techniques": ["containment"], "geometry": ["square", "triangle"], "industry": "testing-monitoring", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "green", "aspect_class": "square"}, {"file": "appium.svg", "brand": "appium", "mark_type": "abstract", "symbol_type": null, "subject": "purple circle with swirling segments", "techniques": ["negative-space", "radial-symmetry"], "geometry": ["circle"], "industry": "testing-monitoring", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "purple", "aspect_class": "square"}, {"file": "apple-app-store.svg", "brand": "apple-app-store", "mark_type": "letterform", "symbol_type": null, "subject": "A built from pencil, brush and ruler", "techniques": ["containment", "gradient", "hidden-meaning", "line-monoline"], "geometry": ["rounded-square"], "industry": "os-platform", "exemplary": true, "note": "Letter A assembled from creative tools: layered hidden meaning", "n_colors": 3, "primary_family": "multi", "aspect_class": "square"}, {"file": "apple-pay.svg", "brand": "apple-pay", "mark_type": "combination", "symbol_type": "pictorial", "subject": "apple silhouette beside Pay", "techniques": [], "geometry": ["organic"], "industry": "payments-fintech", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "mono", "aspect_class": "wide"}, {"file": "apple.svg", "brand": "apple", "mark_type": "pictorial", "symbol_type": null, "subject": "apple silhouette with bite", "techniques": ["geometric-construction"], "geometry": ["organic", "circle"], "industry": "hardware-devices", "exemplary": true, "note": "Iconic single silhouette; bite adds scale cue and memorability", "n_colors": 1, "primary_family": "mono", "aspect_class": "square"}, {"file": "appsignal-icon.svg", "brand": "appsignal", "mark_type": "abstract", "symbol_type": null, "subject": "monoline crown-like wave outline", "techniques": ["line-monoline"], "geometry": ["organic"], "industry": "testing-monitoring", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "wide"}, {"file": "appsignal.svg", "brand": "appsignal", "mark_type": "combination", "symbol_type": "abstract", "subject": "camel-case name with crown outline", "techniques": ["line-monoline"], "geometry": ["organic"], "industry": "testing-monitoring", "exemplary": false, "note": "", "n_colors": 1, "primary_family": "blue", "aspect_class": "extra-wide"}, {"file": "apptentive.svg", "brand": "apptentive", "mark_type": "pictorial", "symbol_type": null, "subject": "heart outline inside speech bubble", "techniques": ["speech-bubble", "negative-space", "line-monoline"], "geometry": ["circle"], "industry": "marketing-analytics", "exemplary": false, "note": "", "n_colors": 2, "primary_family": "red", "aspect_class": "square"}, {"file": "appveyor.svg", "brand": "appveyor", "mark_type": "abstract", "symbol_type": null, "subject": "white loop shape in blue circle", "techniques": ["negative-space", "containment"], 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const rows = DATA.filter(d=>(!t||d.mark_type===t)&&(!te||(d.techniques||[]).includes(te))&&(!g||(d.geometry||[]).includes(g))
&&(!i||d.industry===i)&&(!f||d.primary_family===f)&&(!$('ex').checked||d.exemplary)&&(!$('icon').checked||d.aspect_class==='square')
&&(!q||(d.file+' '+(d.subject||'')+' '+(d.note||'')).toLowerCase().includes(q)));
$('count').textContent = rows.length + ' / ' + DATA.length;
$('grid').innerHTML = rows.slice(0,600).map(d=>`<div class="card"><div class="thumb"><img loading="lazy" src="svg/${d.file}" alt="${d.brand}"></div>
<div class="name">${d.exemplary?'<span class="star">★</span> ':''}${d.file}</div>
<div class="meta">${d.mark_type}${d.symbol_type?' · '+d.symbol_type:''} · ${d.industry} · ${d.n_colors} col</div>
<div class="meta">${(d.techniques||[]).join(', ')}</div>${d.note?`<div class="note">${d.note}</div>`:''}</div>`).join('');
}
['q','type','tech','geo','ind','fam','ex','icon'].forEach(id=>$(id).addEventListener('input',render)); render();
</script></body></html>