seo-dataforseo

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Live SEO data via DataForSEO MCP server: SERP analysis, keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis, competitor and content analysis, business listings, AI visibility (LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "AI visibility check", or "real search data".

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MIT License - see repository root LICENSE file for complete terms.

Copyright (c) 2026 AgriciDaniel
https://github.com/AgriciDaniel/claude-seo

# DataForSEO API Cost Reference

## Pricing Tiers (USD per call, standard queue)

| Category | Endpoint | Cost/Call | Notes |
|----------|----------|-----------|-------|
| **SERP** | `serp_*_live_advanced` | $0.002 | Per 100 results |
| **SERP** | `serp_*_live_regular` | $0.001 | Lightweight |
| **SERP Images** | `serp_google_images_live_*` | $0.002 | 5x with site:/filetype: operators |
| **Keywords** | `kw_data_google_ads_search_volume` | $0.05 | Per batch of keywords |
| **Keywords** | `kw_data_google_trends_explore` | $0.01 | Per query |
| **Labs** | `dataforseo_labs_*_keyword_*` | $0.05 | Ideas, suggestions, related |
| **Labs** | `dataforseo_labs_bulk_*` | $0.01 | Difficulty, traffic |
| **Labs** | `dataforseo_labs_*_domain_*` | $0.05 | Competitors, intersection |
| **On-Page** | `on_page_instant_pages` | $0.01 | Quick analysis |
| **On-Page** | `on_page_lighthouse` | $0.02 | Full Lighthouse |
| **Backlinks** | `backlinks_*` | $0.02 | Per sub-call |
| **Content** | `content_analysis_*` | $0.02 | Search, summary, trends |
| **Business** | `business_data_*` | $0.05 | Listings search |
| **AI/GEO** | `ai_optimization_chat_gpt_scraper`, `ai_opt_llm_ment_*` | $0.05 | ChatGPT scraper, LLM mentions |
| **Merchant** | `merchant_*` | $0.02 | Google Shopping, Amazon |
| **Domain** | `domain_analytics_whois_*` | $0.005 | WHOIS data |
| **Domain** | `domain_analytics_technologies_*` | $0.01 | Tech stack |

## Budget Presets

| Preset | Daily Limit | Threshold | Mode | Best For |
|--------|------------|-----------|------|----------|
| **Conservative** | $2.00 | $0.10 | threshold | Learning, testing |
| **Standard** | $10.00 | $0.50 | threshold | Regular audits |
| **Aggressive** | $50.00 | $2.00 | threshold | Agency bulk work |
| **Unlimited** | $999.00 | -- | none | Trusted pipelines |

Configure with: `claude-seo run dataforseo_costs.py config --mode threshold --threshold 0.50 --daily-limit 10.00`

## Cost Reduction Tips

- Use `live_regular` instead of `live_advanced` when full SERP features aren't needed (50% savings)
- Batch keywords into single `search_volume` calls instead of individual SERP lookups
- Use `standard` task queue instead of `live` for non-urgent analysis (60-80% savings)
- Avoid `site:` and `filetype:` operators in image SERP queries (5x cost multiplier)
- Cache session results — don't re-fetch the same keyword/domain within a session

## Approval Flow

Before any DataForSEO MCP call:
1. Run `claude-seo run dataforseo_costs.py check <endpoint> [--count N]`
2. If `status: "approved"` → proceed
3. If `status: "needs_approval"` → show cost to user, ask to confirm
4. If `status: "blocked"` → inform user daily limit would be exceeded
5. After call completes, log: `claude-seo run dataforseo_costs.py log <endpoint> <cost>`

## Warn Endpoints

These endpoints always require user confirmation regardless of approval mode:
- `backlinks_backlinks` (can generate large result sets)
- `backlinks_domain_intersection` (expensive multi-domain comparison)
- `ai_optimization_chat_gpt_scraper` (ChatGPT web scraping)
- `ai_opt_llm_ment_search` (LLM mention tracking)
- `merchant_amazon_products_search` (Amazon product data)

# DataForSEO MCP Tool Catalog

> Load this reference when you need to find a specific DataForSEO MCP tool
> that is not covered by the main SKILL.md commands. These are utility tools
> available for internal use but without dedicated `/seo dataforseo` commands.

## SERP Utilities

- `serp_locations`: Location code lookups for SERP queries
- `serp_youtube_locations`: Location code lookups for YouTube queries

## Keyword Data Utilities

- `kw_data_google_ads_locations`: Location lookups for keyword data
- `kw_data_dfs_trends_demography`: Demographic data for trend analysis
- `kw_data_dfs_trends_subregion_interests`: Subregion interest data for trends
- `kw_data_dfs_trends_explore`: DFS proprietary trends data
- `kw_data_google_trends_categories`: Google Trends category lookups

## DataForSEO Labs Utilities

- `dataforseo_labs_google_keyword_overview`: Quick keyword metrics overview
- `dataforseo_labs_google_historical_serp`: Historical SERP results for a keyword
- `dataforseo_labs_google_serp_competitors`: Competitors for a specific SERP
- `dataforseo_labs_google_keywords_for_site`: Keywords a site ranks for (alternative to ranked)
- `dataforseo_labs_google_page_intersection`: Page-level intersection analysis
- `dataforseo_labs_google_historical_rank_overview`: Historical domain rank data
- `dataforseo_labs_google_historical_keyword_data`: Historical keyword metrics
- `dataforseo_labs_available_filters`: Available filter options for Labs endpoints

## Backlinks Utilities

- `backlinks_competitors`: Find domains with similar backlink profiles
- `backlinks_bulk_backlinks`: Bulk backlink counts for multiple targets
- `backlinks_bulk_new_lost_referring_domains`: Bulk new/lost referring domains
- `backlinks_bulk_new_lost_backlinks`: Bulk new/lost backlinks
- `backlinks_bulk_ranks`: Bulk rank overview for multiple targets
- `backlinks_bulk_referring_domains`: Bulk referring domain counts
- `backlinks_domain_pages_summary`: Summary of pages on a domain
- `backlinks_domain_pages`: List pages on a domain with backlink data
- `backlinks_page_intersection`: Shared backlink sources at page level
- `backlinks_referring_networks`: Referring network analysis
- `backlinks_timeseries_new_lost_summary`: Track new/lost backlinks over time
- `backlinks_bulk_pages_summary`: Bulk page summaries
- `backlinks_available_filters`: Available filter options for Backlinks endpoints

## Domain Analytics Utilities

- `domain_analytics_whois_available_filters`: WHOIS filter options
- `domain_analytics_technologies_available_filters`: Technology detection filter options

## AI Optimization Utilities

- `ai_opt_kw_data_loc_and_lang`: AI optimization keyword data locations/languages
- `ai_optimization_keyword_data_search_volume`: AI-specific keyword volume data
- `ai_optimization_llm_response`: Direct LLM response analysis
- `ai_optimization_llm_mentions_filters`: Available filters for LLM mentions
- `ai_optimization_chat_gpt_scraper_locations`: Available locations for ChatGPT scraper

---
name: seo-dataforseo
description: >
  Live SEO data via DataForSEO MCP server: SERP analysis, keyword research
  (volume, difficulty, intent, trends), backlink profiles, on-page analysis,
  competitor and content analysis, business listings, AI visibility (LLM
  mention tracking), and domain analytics. Requires DataForSEO extension
  installed. Use when user says "dataforseo", "live SERP", "keyword volume",
  "backlink data", "AI visibility check", or "real search data".
user-invocable: true
argument-hint: "[command] [query]"
license: MIT
compatibility: "Requires DataForSEO MCP server"
metadata:
  author: AgriciDaniel
  version: "2.2.5"
  category: seo
---

# DataForSEO: Live SEO Data (Extension)

Live search data via the DataForSEO MCP server. Provides real-time SERP results
(organic + images), keyword metrics, backlink profiles, on-page analysis, content
analysis, business listings, AI visibility checking, and LLM mention tracking
across 9 API modules with 79+ MCP tools.

## Prerequisites

This skill requires the DataForSEO extension to be installed:
```bash
./extensions/dataforseo/install.sh
```

**Check availability:** Before using any DataForSEO tool, verify the MCP server
is connected by checking if `serp_organic_live_advanced` or any DataForSEO tool
is available. If tools are not available, inform the user the extension is not
installed and provide install instructions.

## API Credit Awareness

DataForSEO charges per API call. Be efficient:
- Prefer bulk endpoints over multiple single calls
- Use default parameters (US, English) unless user specifies otherwise
- Cache results mentally within a session; don't re-fetch the same data
- Warn user before running expensive operations (full backlink crawls, large keyword lists)

## Cost Guardrails

**Before every DataForSEO MCP call**, run cost estimation:
```
claude-seo run dataforseo_costs.py check <endpoint> [--count N]
```

- If `"status": "approved"` → proceed with the API call
- If `"status": "needs_approval"` → show the cost estimate to the user and ask for confirmation before proceeding
- If `"status": "blocked"` → inform the user that the daily budget limit would be exceeded; do NOT proceed

**After each API call completes**, log the cost:
```
claude-seo run dataforseo_costs.py log <endpoint> <actual_cost>
```

**User commands for cost management:**
- `/seo dataforseo costs today` → show today's spending breakdown
- `/seo dataforseo costs summary` → show 7-day spending history
- `/seo dataforseo costs config --mode threshold --threshold 0.50` → configure approval mode

Load `references/cost-tiers.md` for the full pricing table, budget presets, and cost reduction tips.

## Quick Reference

| Command | What it does |
|---------|-------------|
| `/seo dataforseo serp <keyword>` | Google organic SERP results |
| `/seo dataforseo serp-images <keyword>` | Google Images SERP results |
| `/seo dataforseo serp-youtube <keyword>` | YouTube search results |
| `/seo dataforseo youtube <video_id>` | YouTube video deep analysis |
| `/seo dataforseo keywords <seed>` | Keyword ideas and suggestions |
| `/seo dataforseo volume <keywords>` | Search volume for keywords |
| `/seo dataforseo difficulty <keywords>` | Keyword difficulty scores |
| `/seo dataforseo intent <keywords>` | Search intent classification |
| `/seo dataforseo trends <keyword>` | Google Trends data |
| `/seo dataforseo backlinks <domain>` | Full backlink profile |
| `/seo dataforseo competitors <domain>` | Competitor domain analysis |
| `/seo dataforseo ranked <domain>` | Ranked keywords for domain |
| `/seo dataforseo intersection <domains>` | Keyword/backlink overlap |
| `/seo dataforseo traffic <domains>` | Bulk traffic estimation |
| `/seo dataforseo subdomains <domain>` | Subdomains with ranking data |
| `/seo dataforseo top-searches <domain>` | Top queries mentioning domain |
| `/seo dataforseo onpage <url>` | On-page analysis (Lighthouse + parsing) |
| `/seo dataforseo tech <domain>` | Technology stack detection |
| `/seo dataforseo whois <domain>` | WHOIS registration data |
| `/seo dataforseo content <keyword/url>` | Content analysis and trends |
| `/seo dataforseo listings <keyword>` | Business listings search |
| `/seo dataforseo ai-scrape <query>` | ChatGPT web scraper for GEO |
| `/seo dataforseo ai-mentions <keyword>` | LLM mention tracking for GEO |

---

## SERP Analysis

### `/seo dataforseo serp <keyword>`

Fetch live Google organic search results.

**MCP tools:** `serp_organic_live_advanced`

**Default parameters:** location_code=2840 (US), language_code=en, device=desktop, depth=100

**Also supports:** The `serp_organic_live_advanced` tool supports Google, Bing, and Yahoo via the `se` parameter. Specify "bing" or "yahoo" to switch search engines.

**Output:** Rank, URL, title, description, domain, featured snippets, AI overview references, People Also Ask.

### `/seo dataforseo serp-youtube <keyword>`

Fetch YouTube search results. Valuable for GEO. YouTube mentions correlate most strongly with AI citations.

**MCP tools:** `serp_youtube_organic_live_advanced`

**Output:** Video title, channel, views, upload date, description, URL.

### `/seo dataforseo youtube <video_id>`

Deep analysis of a specific YouTube video: info, comments, and subtitles. Some third-party studies report a 0.737 correlation between YouTube mentions and AI visibility, so treat this as a methodology-dependent GEO signal.

**MCP tools:** `serp_youtube_video_info_live_advanced`, `serp_youtube_video_comments_live_advanced`, `serp_youtube_video_subtitles_live_advanced`

**Parameters:** video_id (the YouTube video ID, e.g., "dQw4w9WgXcQ")

**Output:** Video metadata (title, channel, views, likes, description), top comments with engagement, subtitle/transcript text.

### `/seo dataforseo serp-images <keyword>`

Fetch live Google Images search results. See which images rank for a keyword,
which domains dominate image results, and identify visual content opportunities.

**MCP tools:** `serp_google_images_live_advanced`

**Default parameters:** location_code=2840 (US), language_code=en, device=desktop, depth=100

**Parameters:** keyword (required), depth (optional, max 700, billed per 100-result increment), search_param (optional, e.g. "site:example.com")

**Cost warning:** Using `site:` or `filetype:` operators incurs **5x API cost**. Warn user before running filtered queries.

**Output:** Position, title, alt text, source page URL, direct image URL, domain, encoded URL.

**Analysis to provide:**
- Domain dominance: which sites own the most image positions (top 10 domains by count)
- Alt text patterns: common title/alt text patterns in top-ranking images
- Format distribution: WebP vs JPEG vs PNG in top results (infer from image_url extension)
- Opportunity identification: keywords where user has organic rankings but no image presence

---

## Keyword Research

### `/seo dataforseo keywords <seed>`

Generate keyword ideas, suggestions, and related terms from a seed keyword.

**MCP tools:** `dataforseo_labs_google_keyword_ideas`, `dataforseo_labs_google_keyword_suggestions`, `dataforseo_labs_google_related_keywords`

**Default parameters:** location_code=2840 (US), language_code=en, limit=50

**Output:** Keyword, search volume, CPC, competition level, keyword difficulty, trend.

### `/seo dataforseo volume <keywords>`

Get search volume and metrics for a list of keywords.

**MCP tools:** `kw_data_google_ads_search_volume`

**Parameters:** keywords (array, comma-separated), location_code, language_code

**Output:** Keyword, monthly search volume, CPC, competition, monthly trend data.

### `/seo dataforseo difficulty <keywords>`

Calculate keyword difficulty scores for ranking competitiveness.

**MCP tools:** `dataforseo_labs_bulk_keyword_difficulty`

**Parameters:** keywords (array), location_code, language_code

**Output:** Keyword, difficulty score (0-100), interpretation (Easy/Medium/Hard/Very Hard).

### `/seo dataforseo intent <keywords>`

Classify keywords by user search intent.

**MCP tools:** `dataforseo_labs_search_intent`

**Parameters:** keywords (array), location_code, language_code

**Output:** Keyword, intent type (informational, navigational, commercial, transactional), confidence score.

### `/seo dataforseo trends <keyword>`

Analyze keyword trends over time using Google Trends data.

**MCP tools:** `kw_data_google_trends_explore`

**Parameters:** keywords (array), location_code, date_from, date_to, language_code

**Output:** Keyword, time series data, trend direction, seasonality signals.

---

## Domain & Competitor Analysis

### `/seo dataforseo backlinks <domain>`

Comprehensive backlink profile analysis.

**MCP tools:** `backlinks_summary`, `backlinks_backlinks`, `backlinks_anchors`, `backlinks_referring_domains`, `backlinks_bulk_spam_score`, `backlinks_timeseries_summary`

**Default parameters:** limit=100 per sub-call

**Output:** Total backlinks, referring domains, domain rank, spam score, top anchors, new/lost backlinks over time, dofollow ratio, top referring domains.

### `/seo dataforseo competitors <domain>`

Identify competing domains and estimate traffic.

**MCP tools:** `dataforseo_labs_google_competitors_domain`, `dataforseo_labs_google_domain_rank_overview`, `dataforseo_labs_bulk_traffic_estimation`

**Output:** Competitor domains, keyword overlap %, estimated traffic, domain rank, common keywords.

### `/seo dataforseo ranked <domain>`

List keywords a domain ranks for with positions and page data.

**MCP tools:** `dataforseo_labs_google_ranked_keywords`, `dataforseo_labs_google_relevant_pages`

**Default parameters:** limit=100, location_code=2840

**Output:** Keyword, position, URL, search volume, traffic share, SERP features.

### `/seo dataforseo intersection <domain1> <domain2> [...]`

Find shared keywords and backlink sources across 2-20 domains.

**MCP tools:** `dataforseo_labs_google_domain_intersection`, `backlinks_domain_intersection`

**Parameters:** domains (2-20 array)

**Output:** Shared keywords with positions per domain, shared backlink sources, unique keywords per domain.

### `/seo dataforseo traffic <domains>`

Estimate organic search traffic for one or more domains.

**MCP tools:** `dataforseo_labs_bulk_traffic_estimation`

**Parameters:** domains (array)

**Output:** Domain, estimated organic traffic, estimated traffic cost, top keywords.

### `/seo dataforseo subdomains <domain>`

Enumerate subdomains with their ranking data and traffic estimates.

**MCP tools:** `dataforseo_labs_google_subdomains`

**Parameters:** target (domain), location_code, language_code

**Output:** Subdomain, ranked keywords count, estimated traffic, organic cost.

### `/seo dataforseo top-searches <domain>`

Find the most popular search queries that mention a specific domain in results.

**MCP tools:** `dataforseo_labs_google_top_searches`

**Parameters:** target (domain), location_code, language_code

**Output:** Query, search volume, domain position, SERP features, traffic share.

---

## Technical / On-Page

### `/seo dataforseo onpage <url>`

Run on-page analysis including Lighthouse audit and content parsing.

**MCP tools:** `on_page_instant_pages`, `on_page_content_parsing`, `on_page_lighthouse`

**Usage:**
- `on_page_instant_pages`:Quick page analysis (status codes, meta tags, content size, page timing, broken links, on-page checks)
- `on_page_content_parsing`:Extract and parse page content (plain text, word count, structure)
- `on_page_lighthouse`:Full Lighthouse audit (performance score, accessibility, best practices, SEO, Core Web Vitals)

**Output:** Pages crawled, status codes, meta tags, titles, content size, load times, Lighthouse scores, broken links, resource analysis.

### `/seo dataforseo tech <domain>`

Detect technologies used on a domain.

**MCP tools:** `domain_analytics_technologies_domain_technologies`

**Output:** Technology name, version, category (CMS, analytics, CDN, framework, etc.).

### `/seo dataforseo whois <domain>`

Retrieve WHOIS registration data.

**MCP tools:** `domain_analytics_whois_overview`

**Output:** Registrar, creation date, expiration date, nameservers, registrant info (if public).

---

## Content & Business Data

### `/seo dataforseo content <keyword/url>`

Analyze content quality, search for content by topic, and track phrase trends.

**MCP tools:** `content_analysis_search`, `content_analysis_summary`, `content_analysis_phrase_trends`

**Parameters:** keyword (for search/trends) or URL (for summary)

**Output:** Content matches with quality scores, sentiment analysis, readability metrics, phrase trend data over time.

### `/seo dataforseo listings <keyword>`

Search business listings for local SEO competitive analysis.

**MCP tools:** `business_data_business_listings_search`

**Parameters:** keyword, location (optional)

**Output:** Business name, description, category, address, phone, domain, rating, review count, claimed status.

---

## AI Visibility / GEO

### `/seo dataforseo ai-scrape <query>`

Scrape what ChatGPT web search returns for a query. ChatGPT visibility check: see which sources ChatGPT cites for your target keywords. Check Google AI Overviews and AI Mode with GSC gen-AI reports when available.

**MCP tools:** `ai_optimization_chat_gpt_scraper`

**Parameters:** query, location_code (optional), language_code (optional). Use `ai_optimization_chat_gpt_scraper_locations` to look up available locations.

**Output:** ChatGPT response content, cited sources/URLs, referenced domains.

### `/seo dataforseo ai-mentions <keyword>`

Track how LLMs mention brands, domains, and topics. Critical for GEO. Measures actual AI visibility across multiple LLM platforms.

**MCP tools:** `ai_opt_llm_ment_search`, `ai_opt_llm_ment_top_domains`, `ai_opt_llm_ment_top_pages`, `ai_opt_llm_ment_agg_metrics`

**Parameters:** keyword, location_code (optional), language_code (optional). Use `ai_opt_llm_ment_loc_and_lang` for available locations/languages and `ai_optimization_llm_models` for supported LLM models.

**Workflow:**
1. Search LLM mentions with `ai_opt_llm_ment_search` (find mentions of a brand/keyword across LLM responses)
2. Get top cited domains with `ai_opt_llm_ment_top_domains` (which domains are most cited for this topic)
3. Get top cited pages with `ai_opt_llm_ment_top_pages` (which specific pages are most cited)
4. Get aggregate metrics with `ai_opt_llm_ment_agg_metrics` (overall mention volume, trends)

**Output:** LLM mention count, top cited domains with frequency, top cited pages, mention trends over time, cross-platform visibility scores.

**Advanced:** Use `ai_opt_llm_ment_cross_agg_metrics` for cross-model comparison (how mentions differ across ChatGPT, Claude, Perplexity, etc.).

---

## Available Utility Tools

Additional DataForSEO MCP tools are available for internal use but do not have dedicated commands. Load `references/tool-catalog.md` when you need to find a specific utility tool (location lookups, bulk operations, historical data, filter options).

## Cross-Skill Integration

When DataForSEO MCP tools are available, other claude-seo skills can leverage live data:

- **seo-audit**:Spawn `seo-dataforseo` agent for real SERP, backlink, on-page, and listings data
- **seo-technical**:Use `on_page_instant_pages` / `on_page_lighthouse` for real crawl data, `domain_analytics_technologies_domain_technologies` for stack detection
- **seo-content**:Use `kw_data_google_ads_search_volume`, `dataforseo_labs_bulk_keyword_difficulty`, `dataforseo_labs_search_intent` for real keyword metrics, `content_analysis_summary` for content quality
- **seo-page**:Use `serp_organic_live_advanced` for real SERP positions, `backlinks_summary` for link data
- **seo-images**:Use `serp_google_images_live_advanced` for competitor image SERP data, cross-reference with on-page image audit
- **seo-geo**:Use `ai_optimization_chat_gpt_scraper` for real ChatGPT visibility, `ai_opt_llm_ment_search` for LLM mention tracking
- **seo-plan**:Use `dataforseo_labs_google_competitors_domain`, `dataforseo_labs_google_domain_intersection`, `dataforseo_labs_bulk_traffic_estimation` for real competitive intelligence

## Error Handling

- **MCP server not connected**: Report that DataForSEO extension is not installed or MCP server is unreachable. Suggest running `./extensions/dataforseo/install.sh`
- **API authentication failed**: Report invalid credentials. Suggest checking DataForSEO API login/password in MCP config
- **Rate limit exceeded**: Report the limit hit and suggest waiting before retrying
- **No results returned**: Report "no data found" for the query rather than guessing. Suggest broadening the query or checking location/language codes
- **Invalid location code**: Report the error and suggest using the locations lookup tool to find the correct code

## Output Formatting

Match existing claude-seo output patterns:
- Use tables for comparative data
- Prioritize issues as Critical > High > Medium > Low
- Include specific, actionable recommendations
- Show scores as XX/100 where applicable
- Note data source as "DataForSEO (live)" to distinguish from static analysis