coreyhaines31/marketingskillsGitHub
reverse-engineer-marketing
When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'funnel hack,' 'map their funnel,' 'what is everyone in my category doing,' 'where are competitors weak,' 'what is X hiring for,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, job posts, reviews, and hidden signals (DNS, certificate logs, archives), compares it with the user's own data and with other competitors, finds where they're weak, and turns it all into plays routed to the skill that runs each one. For a snapshot profile of a competitor's positioning, pricing, and features, see competitor-profiling. For comparison pages, see competitors. For why a single post went viral, see social.